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Research findings : brand measurement integrated report

Description

Harris Decima was commissioned by the Government of Alberta to conduct research to assess the impact and impressions of the province’s branding initiative. This work entailed three separate... More ≫

Description

Harris Decima was commissioned by the Government of Alberta to conduct research to assess the impact and impressions of the province’s branding initiative. This work entailed three separate surveys: an intercept study conducted during the Olympics in Vancouver outside of Alberta Plaza, an online survey of Brand Ambassadors, and an online survey of Alberta residents.

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Brand interviews : non–government organizations

Description

Presents the findings of interviews conducted in October and November of 2008 with representatives from seven non-government organizations that expressed interest in providing input and comment on... More ≫

Description

Presents the findings of interviews conducted in October and November of 2008 with representatives from seven non-government organizations that expressed interest in providing input and comment on the development of the Alberta Brand.

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Research summary : Branding Alberta initiative

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was... More ≫

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Branding Alberta : online brand test research results

Description

The purpose of the study was to confirm the indications from the qualitative research phase, using a larger, more robust sample.

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Qualitative research findings : branding Alberta message testing groups

Description

This report summarizes the results of a series of focus groups testing messages and branding for the Government of Alberta. It is based on a series of 16 mini focus groups conducted in January, 2009.

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Qualitative research findings : branding Alberta : discovery phase

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative... More ≫

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Quantitative research findings : branding Alberta : discovery phase

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand... More ≫

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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