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Qualitative research findings : branding Alberta : discovery phase

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

Updated

November 1, 2008

Tags
branding branding Alberta branding initiative government branding public opinion public opinion surveys

Title and publication information

Alternative Title

Branding Alberta : discovery phase : qualitative report

Extent

62 pages

Frequency

Once

Publisher / Creator Information

Publisher

Government of Alberta

Contributor

Harris Decima

Subject Information

Spatial Coverage

Alberta

Resource Dates

Date Created

2008-11-01

Date Added

2019-07-10T20:35:58.236023

Date Modified

2008-11-01

Date Issued

2008-11-01

Audience information

Identifiers

Usage / Licence

Licence

No licence

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