Publications

Branding Alberta : online brand test research results

Description

The purpose of the study was to confirm the indications from the qualitative research phase, using a larger, more robust sample.

Updated

January 1, 2009

Tags
branding branding Alberta branding initiative government branding public opinion public opinion surveys testing messages

Title and publication information

Extent

27 pages

Frequency

Once

Publisher / Creator Information

Publisher

Government of Alberta

Contributor

Harris Decima

Subject Information

Spatial Coverage

Alberta

Start Date

2009-02-02

End Date

2009-02-06

Resource Dates

Date Created

2009-01-01

Date Added

2019-07-10T21:14:33.010208

Date Modified

2009-01-01

Date Issued

2009-01-01

Audience information

Identifiers

Usage / Licence

Licence

No licence

Contact