Description
Harris Decima was commissioned by the Government of Alberta to conduct research to assess the impact and impressions of the province’s branding initiative. This work entailed three separate surveys: an intercept study conducted during the Olympics in Vancouver outside of Alberta Plaza, an online survey of Brand Ambassadors, and an online survey of Alberta residents.
Updated
March 1, 2010
Tags
Resources
Title and publication information
Type
Alternative Title
GOA brand measurement integrated report
Alternative Title
Government of Alberta brand measurement integrated report
Extent
14 pages
Frequency
Once
Publisher / Creator Information
Resource Dates
Date Created
2010-03-01
Date Added
2019-07-10T15:49:22.323844
Date Modified
2010-03-01
Date Issued
2010-03-01