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Research summary : Branding Alberta initiative

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

Updated

March 1, 2009

Tags
branding branding Alberta branding initiative government branding public opinion public opinion surveys

Title and publication information

Extent

21 pages

Frequency

Once

Publisher / Creator Information

Publisher

Government of Alberta

Contributor

Harris Decima

Subject Information

Spatial Coverage

Alberta

Resource Dates

Date Created

2009-03-01

Date Added

2019-07-10T20:26:29.164647

Date Modified

2009-03-01

Date Issued

2009-03-01

Audience information

Identifiers

Usage / Licence

Licence

No licence

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