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Research summary : Branding Alberta initiative

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was... More ≫

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Alberta quarterly – trending survey : research summary, February 2009

Description

Presents findings of a telephone survey conducted in February 2009 by Harris/Decima to gauge the opinion of Albertans on a number of issues and government initiatives.

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Branding Alberta : online brand test research results

Description

The purpose of the study was to confirm the indications from the qualitative research phase, using a larger, more robust sample.

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Qualitative research findings : branding Alberta message testing groups

Description

This report summarizes the results of a series of focus groups testing messages and branding for the Government of Alberta. It is based on a series of 16 mini focus groups conducted in January, 2009.

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Qualitative research findings : branding Alberta : discovery phase

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative... More ≫

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Quantitative research findings : branding Alberta : discovery phase

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand... More ≫

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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