All Resources

GOA throne speech and budget tracking : research findings

Description

This telephone survey looked at Albertans' opinions on Budget 2009, as well as thoughts on the province's direction as a whole.

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Research findings : budget tracking, February 2012

Description

This telephone survey looked at Albertans' opinions on Budget 2012, as well as thoughts on the province's direction as a whole.

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GOA quarterly issues study : research findings, May 2010

Description

Presents the results of the Alberta Government's portion of a larger telephone survey, conducted by Harris Decima Group. This survey assessed Albertans' opinions about Alberta's economy, effects... More ≫

Description

Presents the results of the Alberta Government's portion of a larger telephone survey, conducted by Harris Decima Group. This survey assessed Albertans' opinions about Alberta's economy, effects of recession on Alberta, future state of the economy of the province, government priorities, and government performance.

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Research findings : brand measurement integrated report

Description

Harris Decima was commissioned by the Government of Alberta to conduct research to assess the impact and impressions of the province’s branding initiative. This work entailed three separate... More ≫

Description

Harris Decima was commissioned by the Government of Alberta to conduct research to assess the impact and impressions of the province’s branding initiative. This work entailed three separate surveys: an intercept study conducted during the Olympics in Vancouver outside of Alberta Plaza, an online survey of Brand Ambassadors, and an online survey of Alberta residents.

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Alberta quarterly research : report Q2:09

Description

Presents findings of a telephone survey of Albertans conducted in September 2009. Topics covered by the survey include: economic perceptions and expectations of provincial residents; satisfaction... More ≫

Description

Presents findings of a telephone survey of Albertans conducted in September 2009. Topics covered by the survey include: economic perceptions and expectations of provincial residents; satisfaction with the performance of the provincial government; and public priorities for government focus.

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Overview of public opinion, July 2009

Description

Presents findings of a telephone survey conducted in late May and early June 2009 by Harris/Decima to gauge the opinion of Albertans on the economy, the performance of the provincial government,... More ≫

Description

Presents findings of a telephone survey conducted in late May and early June 2009 by Harris/Decima to gauge the opinion of Albertans on the economy, the performance of the provincial government, public priorities for government focus, and reaction to a number of policy ideas or initiatives.

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Research summary : Branding Alberta initiative

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was... More ≫

Description

Summarizes key findings of research done by Harris/Decima on behalf of the Governemnt of Alberta to help support the Branding Alberta initiative. The purpose of the Branding Alberta initiative was to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Alberta quarterly – trending survey : research summary, February 2009

Description

Presents findings of a telephone survey conducted in February 2009 by Harris/Decima to gauge the opinion of Albertans on a number of issues and government initiatives.

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Branding Alberta : online brand test research results

Description

The purpose of the study was to confirm the indications from the qualitative research phase, using a larger, more robust sample.

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Qualitative research findings : branding Alberta message testing groups

Description

This report summarizes the results of a series of focus groups testing messages and branding for the Government of Alberta. It is based on a series of 16 mini focus groups conducted in January, 2009.

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