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Visiting friends and relatives in Alberta study (2016) : quantitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the second phase of the research project, which consisted of an online panel survey conducted among over 2,000 Canadians aged 18 years and older that have hosted VFR for at least one night in the past two years.

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Visiting friends and relatives in Alberta study (2016) : qualitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past two years.

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Travel activities and motivations of Canadian residents : an overview

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits... More ≫

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits of Canadians and Americans. The survey provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns. This report deals only with the travel patterns and attitudes of Canadians who were surveyed.

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Travel activities and motivations of U.S. residents : an overview

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits... More ≫

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits of Canadians and Americans. The survey provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns. This report deals only with the travel patterns and attitudes of Americans who were surveyed.

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