Description
Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the second phase of the research project, which consisted of an online panel survey conducted among over 2,000 Canadians aged 18 years and older that have hosted VFR for at least one night in the past two years.
Updated
November 25, 2016
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Title and publication information
Type
Extent
53 pages
Frequency
Once
Publisher / Creator Information
Resource Dates
Date Created
2016-11-25
Date Added
2018-02-26T22:41:39.902440
Date Modified
2016-11-25
Date Issued
2016-11-25
Audience information
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Usage / Licence
Contact
Contact Name
Culture and Tourism. Tourism Research Unit.