Publications

Visiting friends and relatives in Alberta study (2016) : qualitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past 2 years.

Updated

July 27, 2016

Tags
domestic tourism family visits focus groups visiting friends and relatives

Title and publication information

Type
Report
Extent

20 pages

Frequency

Once

Publisher / Creator Information

Publisher

Culture and Tourism

Contributor

TNS Canada

Place of Publication

Edmonton

Subject Information

Spatial Coverage

Alberta

Resource Dates

Date Created

2016-07-27

Date Added

2018-02-26T22:34:31.811635

Date Modified

2016-07-27

Date Issued

2016-07-27

Audience information

Identifiers

Usage / Licence

Contact

Contact Name

Culture and Tourism. Tourism Research Unit.