Description
Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past two years.
Updated
July 27, 2016
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Title and publication information
Type
Extent
20 pages
Frequency
Once
Publisher / Creator Information
Resource Dates
Date Created
2016-07-27
Date Added
2018-02-26T22:34:31.811635
Date Modified
2016-07-27
Date Issued
2016-07-27
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Usage / Licence
Contact
Contact Name
Culture and Tourism. Tourism Research Unit.