Publications

Pricing horticulture products [1999, 2016]

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used... More ≫

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture.

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Local market expansion project. Alternative agricultural markets in Alberta, 2008 report

Description

Reports findings of a study conducted in 2008 to obtain information on four alternative market sectors for agricultural products and services: farmers’ markets, farm retail, farm activities, and... More ≫

Description

Reports findings of a study conducted in 2008 to obtain information on four alternative market sectors for agricultural products and services: farmers’ markets, farm retail, farm activities, and the local food movement. The purpose of the study was two-fold: to obtain current information on each alternative market, including growth over the period from 2004 to 2008, along with continuing growth potential; and to obtain benchmark information on the proportion of these alternative markets that is made up of Alberta grown or made foods and to investigate Alberta consumers’ perceptions of local food.

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Commercial cottage wine industry : fruit wine

Description

The purpose of this fact sheet is to provide an objective overview of the cottage wine industry. This overview is not intended to be a substitute for individuals making their own thorough... More ≫

Description

The purpose of this fact sheet is to provide an objective overview of the cottage wine industry. This overview is not intended to be a substitute for individuals making their own thorough assessment of key factors that would influence the success of their individual enterprise.

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Direct marketing meats : selling freezer pork

Description

The basis of farm direct marketing is the relationship of trust that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the relationship of trust that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time efficiently in order to sell their products at multiple locations such as at the farm gate and farmers' markets.

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Direct marketing meats : selling freezer beef

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time very efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers' markets.

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Direct marketing meats : selling freezer lambs

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week, to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers' markets. Farm direct marketers often start in the freezer lamb business by getting a lamb slaughtered and cut up for their own freezer. They then find themselves doing a few more for family and friends. The business grows from there.

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Direct marketing meats : selling lambs at Alberta approved farmers' markets

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components... More ≫

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture. Farmers' markets are the most common consumer direct marketing outlet for farm producers. Markets are located throughout Alberta and provide easy access to both producers and consumers. An internet address listing of farmers' markets in Alberta is included in the links section of this fact sheet. The Alberta Approved Farmers' Market Program is an accreditation program that certifies farmers' markets across the province. Alberta Agriculture and Rural Development (AARD) certification requires that 80 per cent of products sold must be produced locally. This logo identifies Alberta approved markets offering high quality Alberta produced products.

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Direct marketing meats : selling freezer chicken

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment.

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Market research [2003]

Description

This fact sheet discusses the importance of market research as a means for business owners to obtain critical information about their business. Here, you will learn the basics of how to build and... More ≫

Description

This fact sheet discusses the importance of market research as a means for business owners to obtain critical information about their business. Here, you will learn the basics of how to build and execute a market research plan to help you make informed decisions.

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Marketing : will it sell?

Description

Ag-Alternatives is a series of fact sheets designed to help you evaluate the feasibility of a new agricultural or rural based business. Worksheets in each fact sheet help you personalize the... More ≫

Description

Ag-Alternatives is a series of fact sheets designed to help you evaluate the feasibility of a new agricultural or rural based business. Worksheets in each fact sheet help you personalize the information. Good marketing skills are especially important for new or unusual enterprises. This fact sheet addresses the basic research skills needed to evaluate the market for a new enterprise.

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