Publications

Direct marketing meats : selling freezer lambs

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week, to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers' markets. Farm direct marketers often start in the freezer lamb business by getting a lamb slaughtered and cut up for their own freezer. They then find themselves doing a few more for family and friends. The business grows from there.

Updated

October 1, 2005

Tags
direct marketing farmers markets lamb livestock marketing meat sheep wholesale and retail marketing

Title and publication information

Type
Fact Sheet
Series Title

Agri-facts

Extent

7 pages

Frequency

Once

Publisher / Creator Information

Publisher

Agriculture, Food, and Rural Development (1992-2006)

Place of Publication

Edmonton

Subject Information

Topic
Agriculture
Subject (LCSH)

Lamb (Meat)--Marketing.

Subject (LCSH)

Meat--Marketing.

Subject (LCSH)

Direct marketing.

Resource Dates

Date Created

2005-10-01

Date Added

2016-01-07T18:42:54.581477

Date Modified

2005-10-01

Date Issued

2005-10-01

Audience information

Identifiers

AGDEX number

430/845-1

NEOS catalogue key

3353434

Usage / Licence

Contact

Contact Name

Agriculture and Forestry

Contact Email

duke@gov.ab.ca