All Resources

Report on local food demand in the Edmonton Region

Description

This is the second study of regional demand for local food conducted in Alberta. It focused on Census District 11, which includes the City of Edmonton and surrounding areas of Sherwood Park, St.... More ≫

Description

This is the second study of regional demand for local food conducted in Alberta. It focused on Census District 11, which includes the City of Edmonton and surrounding areas of Sherwood Park, St. Albert, Spruce Grove, Leduc, Stony Plain, Fort Saskatchewan, and other towns and villages in the region. Topics covered in the study include: consumer awareness, market value, market profiles and the growth potential of local food market channels; top local food items; gaps in the supply of local food items/attributes; production attributes and other motivators that attract consumers to local food; barriers to consumer support for local food; and consumer perceptions of food and agriculture issues.

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Report on local food demand in the Calgary Region

Description

This is the first regional study to be conducted about demand for local food in Alberta. It focused on Census District 6, which includes the City of Calgary and the immediately adjacent region,... More ≫

Description

This is the first regional study to be conducted about demand for local food in Alberta. It focused on Census District 6, which includes the City of Calgary and the immediately adjacent region, including Airdrie, Cochrane, Okotoks, High River, Olds and other towns and villages in the region. Topics covered in the study include: consumer awareness, market value, market profiles and the growth potential of local food market channels; top local food items; gaps in the supply of local food items/attributes; production attributes and other motivators that attract consumers to local food; barriers to consumer support for local food; and consumer perceptions of food and agriculture issues.

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2011 Canadian Cross Country Ski Championships event analysis & economic impact report

Description

This report provides a snapshot of the economic impact that can be attributed to hosting the 2011 2011 Canadian Cross Country Ski Championships at the Canmore Nordic Centre in Canmore, Alberta in... More ≫

Description

This report provides a snapshot of the economic impact that can be attributed to hosting the 2011 2011 Canadian Cross Country Ski Championships at the Canmore Nordic Centre in Canmore, Alberta in March of 2011.

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Potential demand for rural vacation experiences in Alberta by residents of Alberta : quantitative research

Description

The potential of urban Albertans to participate in rural vacation experiences in the province was explored quantitatively in this study through a survey of 2,391 panel members who had taken a... More ≫

Description

The potential of urban Albertans to participate in rural vacation experiences in the province was explored quantitatively in this study through a survey of 2,391 panel members who had taken a discretionary leisure trip in the past two years.

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Local market expansion project. Alternative agricultural markets in Alberta, 2012 report

Description

In 2004, Alberta Agriculture and Rural Development (established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their... More ≫

Description

In 2004, Alberta Agriculture and Rural Development (established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their growth potential. The study was repeated in 2008 for three of the sectors. This 2012 report represents the third tracking study in the series, monitoring two of the original markets – farmers' markets and farm retail – and establishing baselines for two new ones – restaurants chosen because they serve food made from Alberta ingredients and community-supported agriculture or community-shared agriculture box programs.

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Alternative agricultural markets in Alberta, 2012 : executive summary

Description

In 2004, Alberta Agriculture and Rural Development established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their... More ≫

Description

In 2004, Alberta Agriculture and Rural Development established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their growth potential. The study was repeated in 2008 for three of the sectors. This 2012 report represents the third tracking study in the series, monitoring two of the original markets – farmers' markets and farm retail – and establishing baselines for two new ones – restaurants chosen because they serve food made from Alberta ingredients and community-supported agriculture or community-shared agriculture box programs.

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Potential demand for rural vacation experiences in Alberta by residents of Alberta : exploratory qualitative research

Description

This study was undertaken to explore the perceptions that young adult households, family households, and older adult households residing in Alberta’s urban areas have of the rural vacation... More ≫

Description

This study was undertaken to explore the perceptions that young adult households, family households, and older adult households residing in Alberta’s urban areas have of the rural vacation experiences available in the province. Using a qualitative approach, 12 focus groups were held with Albertans residing in urban areas of the province. The study and this report start to gather information that can eventually be used to inform marketing and product development strategies and plans that will resonate with the target audiences within the province.

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A study of western Canadian market potential to visit the Canadian Badlands : quantitative research, report

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive... More ≫

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive understanding of current travel patterns and preferences, knowledge and perceptions of the region and interest in the experiences, attractions and activities it has to offer. Current and potential market size was estimated.

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A study of western Canadian market potential to visit the Canadian Badlands : exploratory qualitative research

Description

The primary purpose of the research is to provide an in-depth and comprehensive understanding of Canadian regional market travelers who might visit the Canadian Badlands.

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Market potential for regional visitors to Jasper in the fall, winter and spring seasons

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a... More ≫

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a destination in key target areas of Alberta's regional market.

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