Publications

Potential demand for rural vacation experiences in Alberta by residents of Alberta : exploratory qualitative research

Description

This study was undertaken to explore the perceptions that each of three household lifestage groups (young adults, family households, and older adult households) residing in Alberta’s urban areas have of the rural vacation experiences available in the province. Using a qualitative approach, twelve focus groups were held with Albertans residing in urban areas of the province. The study and this report start to gather information that can eventually be used to inform marketing and product development strategies and plans that will resonate with the target audiences within the province.

Updated

June 10, 2012

Tags
farm visits farmers markets rural vacations

Title and publication information

Type
Report
Extent

114 pages

Frequency

Once

Publisher / Creator Information

Publisher

Tourism, Parks, and Recreation (1992, 2008-2014)

Place of Publication

Edmonton

Subject Information

Spatial Coverage

Alberta

Resource Dates

Date Created

2012-06-10

Date Added

2018-02-26T22:57:16.332820

Date Modified

2012-06-10

Date Issued

2012-06-10

Audience information

Identifiers

ISBN (pdf)

9781460114056

Usage / Licence

Contact