Description
This study was undertaken to explore the perceptions that young adult households, family households, and older adult households residing in Alberta’s urban areas have of the rural vacation experiences available in the province. Using a qualitative approach, 12 focus groups were held with Albertans residing in urban areas of the province. The study and this report start to gather information that can eventually be used to inform marketing and product development strategies and plans that will resonate with the target audiences within the province.
Updated
June 10, 2012
Tags
Title and publication information
Type
Extent
114 pages
Frequency
Once
Publisher / Creator Information
Creator
Publisher
Tourism, Parks, and Recreation (1992, 2008-2014)
Contributor
Place of Publication
Subject Information
Topic
Spatial Coverage
Subject (LCSH)
Subject (LCSH)
Resource Dates
Date Created
2012-06-10
Date Added
2018-02-26T22:57:16.332820
Date Modified
2012-06-10
Date Issued
2012-06-10
Audience information
Language
Identifiers
ISBN (pdf)
9781460114056