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Traffic safety in Alberta : 2013-2015 communications strategy

Description

The 2013-2015 Communications Strategy for the Alberta Traffic Safety Plan is a broad, yet comprehensive strategy to guide traffic safety communications in Alberta over the next three years. It... More ≫

Description

The 2013-2015 Communications Strategy for the Alberta Traffic Safety Plan is a broad, yet comprehensive strategy to guide traffic safety communications in Alberta over the next three years. It incorporates multiple components to address the diverse and complex topics within the scope of traffic safety and is the overarching plan that lays the foundation for the numerous communications resources that have been developed and implemented by Alberta Transportation’s Office of Traffic Safety (OTS) and its partners.

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Street safe : teacher resource guide

Description

These teacher resource guides supplement the set of four student activity books for kindergarten to Grade 3 produced by the Alberta Office of Traffic Safety to cover safety topics such as school... More ≫

Description

These teacher resource guides supplement the set of four student activity books for kindergarten to Grade 3 produced by the Alberta Office of Traffic Safety to cover safety topics such as school bus safety, pedestrian safety, and personal safety when on a bike or riding in a vehicle.

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Alberta traffic safety communications plan : three-year strategy (2008-2010)

Description

The three-year Alberta Traffic Safety Social Marketing Plan incorporates multiple components to effectively address the diverse and complex topics within the scope of traffic safety. It brings the... More ≫

Description

The three-year Alberta Traffic Safety Social Marketing Plan incorporates multiple components to effectively address the diverse and complex topics within the scope of traffic safety. It brings the issues together into one comprehensive social marketing plan. This plan addresses provincial traffic safety challenges in the context of Road Safety Vision 2010, the McDermid Report, the Alberta Traffic Safety Plan (TSP), the Alberta Traffic Safety Plan Calendar and collision data. Specifically, the plan was developed around a number of critical success factors including 2010 targets for fatality and injury reductions, consistent messaging across internal and external audiences, sound creative positioning, the right media mix and public relations supports.

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