Alberta traffic safety communications plan : three-year strategy (2008-2010)

Description

The three-year Alberta Traffic Safety Social Marketing Plan incorporates multiple components to effectively address the diverse and complex topics within the scope of traffic safety. It brings the issues together into one comprehensive social marketing plan. This plan addresses provincial traffic safety challenges in the context of Road Safety Vision 2010, the McDermid Report, the Alberta Traffic Safety Plan (TSP), the Alberta Traffic Safety Plan Calendar and collision data. Specifically, the plan was developed around a number of critical success factors including 2010 targets for fatality and injury reductions, consistent messaging across internal and external audiences, sound creative positioning, the right media mix and public relations supports.

Updated

September 1, 2008

Resources

Alberta traffic safety communications plan : three-year strategy (2008-2010)

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Downloads: 21

Title and publication information

Type

Report

Extent

78 pages

Frequency

Once

Publisher / Creator Information

Creator

Transportation

Publisher

Transportation

Contributor

Alberta Office of Traffic Safety.

Place of Publication

Edmonton

Subject Information

Topic

Roads, Driving and Transport

Subject (LCSH)

Traffic safety--Alberta.

Resource Dates

Date Created

2008-09-01

Date Added

2017-05-16T20:40:22.813763

Date Modified

2008-09-01

Date Issued

2008-09-01

Audience information

General Public

Language

English (Canadian)

Identifiers

Usage / Licence

Licence

Open Government Licence - Alberta

Contact

Contact Name

Alberta Transportation

Available Fields

title | Title

Alberta traffic safety communications plan : three-year strategy (2008-2010)

name | URL

alberta-traffic-safety-communications-plan-three-year-strategy-2008-2010

owner_org | Publisher
```
6657e840-5912-4447-82db-866f20f59061
```
alternatetitle1 | Alternative Title
alternatetitle2 | Alternative Title
alternatetitle3 | Alternative Title
seriestitle | Series Title
seriestitle2 | Series Title
seriestitle3 | Series Title

notes | Description

The three-year Alberta Traffic Safety Social Marketing Plan incorporates multiple components to effectively
address the diverse and complex topics within the scope of traffic safety. It brings the issues together into
one comprehensive social marketing plan. This plan addresses provincial traffic safety challenges in the context of Road Safety Vision 2010, the McDermid Report, the Alberta Traffic Safety Plan (TSP), the Alberta Traffic Safety Plan Calendar and collision data. Specifically, the plan was developed around a number of critical success factors including 2010 targets for fatality and injury reductions, consistent messaging across internal and external audiences, sound creative positioning, the right media mix and public relations supports.

pubtype | Type
```
Report
```
creator | Creator
```
Transportation
```
contributor | Contributor
```
Alberta Office of Traffic Safety.
```
contributor2 | Contributor
contributor3 | Contributor
contributor4 | Contributor
contributor5 | Contributor
contributor6 | Contributor
contact | Contact Name
```
Alberta Transportation
```
email | Contact Email
contactother | Contact Other
placeofpub | Place of Publication
```
Edmonton
```
identifier-ISBN-print | ISBN (print)
identifier-ISBN-pdf | ISBN (pdf)
identifier-ISBN-html | ISBN (html)
identifier-ISBN-cdrom | ISBN (CD-ROM)
identifier-ISBN-dvd | ISBN (DVD)
identifier-ISSN-print | ISSN (print)
identifier-ISSN-online | ISSN (online)
identifier-AGDEX-number | AGDEX number
identifier-ALIS-catno | ALIS catalogue number
identifier-NEOS-catkey | NEOS catalogue key
identifier-local | Local Identifier
published_date, | Publish on this future date.
review_date | Review Date
createdate | Date Created
```
  2008-09-01
```
issuedate | Date Issued
```
  2008-09-01
```
date_modified | Date Modified
```
  2008-09-01
```
updatefrequency | Frequency
```
Once
```
topic | Topic
```
Roads, Driving and Transport
```
tag_string | Tags
subject | Subject (LCSH)
```
Traffic safety--Alberta.
```
subject2 | Subject (LCSH)
subject3 | Subject (LCSH)
subject4 | Subject (LCSH)
subject5 | Subject (LCSH)
subject6 | Subject (LCSH)
time_coverage_from | Start Date
time_coverage_to | End Date
spatialcoverage | Spatial Coverage
spatialcoverage2 | Spatial Coverage
spatialcoverage3 | Spatial Coverage
audience | Audience
```
General Public
```
Extent | Extent
```
78 pages
```
Extent2 | Extent
Extent3 | Extent
replacedby_title | Is Replaced By - Title
replacedby_uri | URI
replaces_title | Replaces - Title
replaces_uri | URI
hastranslation_title | Has Translation - Title
hastranslation_uri | URI
istranslation_title | Is Translation Of
istranslation_uri | URI
archivedate | Date Archived
usageconsiderations | Usage Considerations
language | Language
```
English (Canadian)
```
license_id | Licence
```
Open Government Licence - Alberta
```
sensitivity | Sensitivity
```
Unrestricted
```

Pkg Data

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Alberta traffic safety communications plan : three-year strategy (2008-2010)

Description

Updated

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Resources