All Resources

Higher ground : a tourism sector strategy

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's... More ≫

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's visitor economy reach $25 billion in yearly visitor expenditures by 2035. The strategy focuses on five key pillars of leadership and alignment, competitive product, people and careers, expansion of access, and Indigenous tourism to ensure that the provinces visitor economy reaches new heights.

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Visitor Information Centre (VIC) : travel publication distribution program

Description

The brochure is a listing of all Travel Alberta Visitor Information Centres and Accredited Visitor Information Centres in Alberta - including contact information, services provided and visitor... More ≫

Description

The brochure is a listing of all Travel Alberta Visitor Information Centres and Accredited Visitor Information Centres in Alberta - including contact information, services provided and visitor information centre location location.

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Visiting friends and relatives in Alberta study (2016) : quantitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the second phase of the research project, which consisted of an online panel survey conducted among over 2,000 Canadians aged 18 years and older that have hosted VFR for at least one night in the past two years.

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Visiting friends and relatives in Alberta study (2016) : qualitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past two years.

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Partnership planner

Description

Listing of ways Travel Alberta can partner with tourist businesses to promote themselves and Alberta

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(remember to breathe)

Description

Tourism magazine highlighting events and activities around Alberta in both summer and winter seasons

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A pathway to growth : Alberta's tourism framework : 2013-2020

Description

The Alberta Tourism Framework presents a foundation for growing the tourism industry by developing a collaborative framework within Alberta’s tourism industry, unifying and focusing the efforts of... More ≫

Description

The Alberta Tourism Framework presents a foundation for growing the tourism industry by developing a collaborative framework within Alberta’s tourism industry, unifying and focusing the efforts of both private and public partners in the tourism industry to meet the needs of travellers.

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A guide for drivers of seniors and persons with disabilities [2013]

Description

The Drivers Guide for Seniors and Persons with Disabilities was developed by Alberta Transportation in response to requests from drivers of seniors and persons with disabilities, especially those... More ≫

Description

The Drivers Guide for Seniors and Persons with Disabilities was developed by Alberta Transportation in response to requests from drivers of seniors and persons with disabilities, especially those in rural areas that had limited access to training facilities. Topics covered in the guide include: client services and working with passengers; trip preparation; tips on handling various types of mobility aids used by passengers; and preparations for possible collisions and other emergencies.

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Visitor friendly Alberta : a guide to welcoming tourists to your community [2013]

Description

This guide is aimed at small communities and is intended to act as a starting point to think about and strengthen their “visitor friendliness”. Visitor friendliness contributes to creating... More ≫

Description

This guide is aimed at small communities and is intended to act as a starting point to think about and strengthen their “visitor friendliness”. Visitor friendliness contributes to creating positive memorable experiences for visitors, and can also help enhance the quality of life for residents and encourage community pride. A step-by-step approach is used to guide a working group through understanding and assessing the current tourism situation, establishing a guiding vision, and creating an action plan with clear priorities to address areas needing improvement. It includes agendas, activities and guidelines, and worksheets to help complete the assessment process.

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Partnership program

Description

Listing of ways Travel Alberta can partner with tourist businesses to promote

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