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Direct marketing meats : selling freezer beef

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time very efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers' markets.

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Direct marketing meats : selling freezer lambs

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment. Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week, to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers' markets. Farm direct marketers often start in the freezer lamb business by getting a lamb slaughtered and cut up for their own freezer. They then find themselves doing a few more for family and friends. The business grows from there.

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Direct marketing meats : selling lambs at Alberta approved farmers' markets

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components... More ≫

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture. Farmers' markets are the most common consumer direct marketing outlet for farm producers. Markets are located throughout Alberta and provide easy access to both producers and consumers. An internet address listing of farmers' markets in Alberta is included in the links section of this fact sheet. The Alberta Approved Farmers' Market Program is an accreditation program that certifies farmers' markets across the province. Alberta Agriculture and Rural Development (AARD) certification requires that 80 per cent of products sold must be produced locally. This logo identifies Alberta approved markets offering high quality Alberta produced products.

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Direct marketing meats : selling freezer chicken

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and... More ≫

Description

The basis of farm direct marketing is the trust relationship that develops between producers and consumers. Successful farm direct marketing depends on providing quality products in a clean and customer-friendly environment.

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Market research [2003]

Description

This fact sheet discusses the importance of market research as a means for business owners to obtain critical information about their business. Here, you will learn the basics of how to build and... More ≫

Description

This fact sheet discusses the importance of market research as a means for business owners to obtain critical information about their business. Here, you will learn the basics of how to build and execute a market research plan to help you make informed decisions.

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Marketing : will it sell?

Description

Ag-Alternatives is a series of fact sheets designed to help you evaluate the feasibility of a new agricultural or rural based business. Worksheets in each fact sheet help you personalize the... More ≫

Description

Ag-Alternatives is a series of fact sheets designed to help you evaluate the feasibility of a new agricultural or rural based business. Worksheets in each fact sheet help you personalize the information. Good marketing skills are especially important for new or unusual enterprises. This fact sheet addresses the basic research skills needed to evaluate the market for a new enterprise.

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Food brokers

Description

Food brokers sell and market products. If you need a way to get your product into a new market or if your goal is to have your sauce on the shelves of a major supermarket chain in Western Canada,... More ≫

Description

Food brokers sell and market products. If you need a way to get your product into a new market or if your goal is to have your sauce on the shelves of a major supermarket chain in Western Canada, then hiring a broker might be right for you. This fact sheet tells you what a broker does, what the service costs and what you can expect them to do for you. It also gives you information on how to choose a broker.

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Fresh fruit & vegetable pre-cooling : for market gardeners in Alberta

Description

Pre-cooling is the key component in the preservation of quality for perishable fresh produce in post-harvest systems. Pre-cooling is also very closely linked to the other operations such as... More ≫

Description

Pre-cooling is the key component in the preservation of quality for perishable fresh produce in post-harvest systems. Pre-cooling is also very closely linked to the other operations such as handling and storage. The practice of pre-cooling fruits and vegetables after harvest has existed for many years. In that time, several methods and techniques of pre-cooling were developed, primarily to meet requirements of the large producers and markets in the United States and Europe.

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