Publications

Tourism in Alberta South tourism destination region : a summary of visitor numbers and characteristics

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of person-visits are made to destinations in the Alberta South Tourism Destination Region (TDR) by residents of... More ≫

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of person-visits are made to destinations in the Alberta South Tourism Destination Region (TDR) by residents of Alberta, other Canadians, visitors from the United States, and overseas visitors. This includes same day and overnight trips for Albertans and other Canadians, and just overnight trips for U.S. and overseas visitors. To better understand the size and characteristics of these visitors, Alberta Tourism, Parks and Recreation commissioned Research Resolutions & Consulting to prepare a special analyses of the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS) that are both conducted by Statistics Canada. These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by U.S. and overseas visitors. This summary highlights key findings only. For more information on tourism in Alberta, please contact Alberta...

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Partnership planner

Description

Listing of ways Travel Alberta can partner with tourist businesses to promote themselves and Alberta

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Invest in Alberta's tourism industry : Northwest Alberta

Description

Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively... More ≫

Description

Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively encourages entrepreneurial investment in traveler-focused development of innovative tourism experiences, destination renewal, and new destination areas through new collaborative partnerships with regions, communities and industry stakeholders. This approach will create and enhance traveler-focused experiences around the province by identifying and prioritizing areas holding high tourism value. Alberta Tourism, Parks and Recreation (TPR), in partnership with the Mighty Peace Tourist Association, completed a tourism investment opportunity assessment for the Mighty Peace Region. This collaborative initiative supports Alberta's Tourism Framework, and reflects the Government of Alberta's role in facilitating access to capital for the tourism industry. The assessment is considered high-level in...

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Invest in Alberta's tourism industry : Southwest Alberta

Description

Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively... More ≫

Description

Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively encourages entrepreneurial investment in traveler-focused development of innovative tourism experiences, destination renewal, and new destination areas through new collaborative partnerships with regions, communities and industry stakeholders. This approach will create and enhance traveler-focused experiences around the province by identifying and prioritizing areas holding high tourism value. Alberta Tourism, Parks and Recreation (TPR), in partnership with the Mighty Peace Tourist Association, completed a tourism investment opportunity assessment for the Mighty Peace Region. This collaborative initiative supports Alberta's Tourism Framework, and reflects the Government of Alberta's role in facilitating access to capital for the tourism industry. The assessment is considered high-level in...

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Tourism in Alberta North tourism destination region : a summary of visitor numbers and characteristics

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of person-visits are made to destinations in the Alberta North Tourism Destination Region (TDR) by residents of... More ≫

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of person-visits are made to destinations in the Alberta North Tourism Destination Region (TDR) by residents of Alberta, other Canadians, visitors from the United States, and overseas visitors. This includes same day and overnight trips for Albertans and other Canadians, and just overnight trips for U.S. and overseas visitors. To better understand the size and characteristics of these visitors, Alberta Tourism, Parks and Recreation commissioned Research Resolutions & Consulting to prepare a special analyses of the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS) that are both conducted by Statistics Canada. These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by U.S. and overseas visitors. This summary highlights key findings only. For more information on tourism in Alberta, please contact Alberta...

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Tourism in Canadian Rockies tourism region : a summary of visitor numbers and characteristics

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of total visits were made to destinations in the Canadian Rockies tourism region by residents of Alberta, other... More ≫

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of total visits were made to destinations in the Canadian Rockies tourism region by residents of Alberta, other parts of Canada, the United States and overseas countries. To better understand the volume and characteristics of these visitors, Alberta Tourism, Parks and Recreation has prepared a special analyses of the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS), which are both conducted by Statistics Canada. These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by U.S. and overseas visitors. Data in this publication includes same-day and overnight trips for Albertans and residents from other parts of Canada, and overnight trips only for U.S. and overseas visitors.

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Tourism in Calgary and area tourism destination region : a summary of visitor numbers and characteristics

Description

Whether to see their friends and relatives, for business, or for pleasure millions of visits are made to destinations in the Calgary and area tourism region by residents of Alberta, other parts of... More ≫

Description

Whether to see their friends and relatives, for business, or for pleasure millions of visits are made to destinations in the Calgary and area tourism region by residents of Alberta, other parts of Canada, the United States and overseas countries. To better understand the volume and characteristics of these visitors, Alberta Tourism, Parks and Recreation has prepared a special analyses of the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS), which are both conducted by Statistics Canada. These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by U.S. and overseas visitors. Data in this publication includes same-day and overnight trips for Albertans and residents from other parts of Canada, and overnight trips only for U.S. and overseas visitors.

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Tourism in Edmonton and area tourism destination region : a summary of visitor numbers and characteristics

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of visits were made to destinations in the Edmonton and area tourism region by residents of Alberta, other parts... More ≫

Description

Whether to see their friends and relatives, for business, or for pleasure, millions of visits were made to destinations in the Edmonton and area tourism region by residents of Alberta, other parts of Canada, the United States and overseas countries. To better understand the volume and characteristics of these visitors, Alberta Tourism, Parks and Recreation has prepared a special analyses of the Travel Survey of Residents of Canada (TSRC) and the International Travel Survey (ITS), which are both conducted by Statistics Canada. These consumer surveys provide tourism information for travel in Alberta by Canadians and trips to the province made by U.S. and overseas visitors. Data in this publication includes same-day and overnight trips for Albertans and residents from other parts of Canada, and overnight trips only for U.S. and overseas visitors.

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Tourism works for Alberta: the economic impact of tourism in Alberta Central Tourism Destination Region

Description

Economic impact analysis is used to determine the effects of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a... More ≫

Description

Economic impact analysis is used to determine the effects of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending. It is based on the premise that initial or direct effects alone are poor measures of the total impact of tourism on the economy. It is often the case that indirect and induced effects are just as large, if not greater, than direct effects and frequently involve sectors and activities distantly, but importantly, connected to the initial activity. Let's suppose a tourist travels to Alberta and spends $100 at a gas station in Alberta. In an economic impact analysis, the focus is not on the amount of sales (in this case $100), but rather the impact of those sales on the provincial/regional economy.

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Tourism works for Alberta: the economic impact of tourism in Alberta North Tourism Destination Region

Description

Economic impact analysis is used to determine the effects of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a... More ≫

Description

Economic impact analysis is used to determine the effects of additional tourist spending primarily on employment, income (value-added) and government tax revenues in an economy. It provides a snapshot of the economy at a particular point in time based on the initial spending. It is based on the premise that initial or direct effects alone are poor measures of the total impact of tourism on the economy. It is often the case that indirect and induced effects are just as large, if not greater, than direct effects and frequently involve sectors and activities distantly, but importantly, connected to the initial activity. Let's suppose a tourist travels to Alberta and spends $100 at a gas station in Alberta. In an economic impact analysis, the focus is not on the amount of sales (in this case $100), but rather the impact of those sales on the provincial/regional economy.

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