Publications

Opportunity analysis Alberta co-packing sector : external report

Description

Reports the findings of an opportunity analysis of Alberta's co-packing sector. The analysis was conducted to determine the viability of co-packing and to identify considerations and examples for... More ≫

Description

Reports the findings of an opportunity analysis of Alberta's co-packing sector. The analysis was conducted to determine the viability of co-packing and to identify considerations and examples for successful co-packing businesses and recommendations on effective business models to foster growth in the food, natural health and personal care sectors in Alberta. This analysis includes a literature review of the impact co-packing services have on small to medium-sized businesses and fourteen interviews with co-packers and stakeholders conducted from January to March 2020. The opportunity analysis has been sorted into three sections: an overview of the North American and Alberta co-packing industry, the considerations for viable business models and best practices, and resources and supports.

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Distribution logistics

Description

This collection of four fact sheets presents innovative thinking and practical tips to help agricultural food producers and processors transport their goods to market.

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Labelling your food product

Description

This infographic provides a visual overview of the main components required on a food product label, along with a description of each requirement. Also included are links to labelling resources... More ≫

Description

This infographic provides a visual overview of the main components required on a food product label, along with a description of each requirement. Also included are links to labelling resources and tools. Along with Selling Your Food Product and Pricing Your Food Product, this set of infographics is meant to assist agri-food businesses in getting their products into the marketplace.

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Developing a promotional plan [2021]

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Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Market research [2021]

Description

This fact sheet explains the importance that market research can play in helping a business make informed business decisions.

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Methods to price your products [2021]

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Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Explained in brief : value-added industries

Description

Presents a high-level overview of value-added industries in the agri-food industry, namely food and beverage manufacturing in Alberta.

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Vertical farming case study

Description

This report looks at the economic assessment of current vertical farming systems being marketed in Alberta and Canada. It provides an overview of the market for leafy green vegetables, a detailed... More ≫

Description

This report looks at the economic assessment of current vertical farming systems being marketed in Alberta and Canada. It provides an overview of the market for leafy green vegetables, a detailed description of the five chosen representative vertical farming models, an operational analysis of the inputs used in the model, and finishes with a financial analysis and conclusion.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Explained in brief : agri-food exports

Description

Presents an overview of Alberta’s agri-food exports in 2019 and details of Alberta’s canola trade.

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