Publications

Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Pricing horticulture products [2021]

Description

This fact sheet explores four issues to consider when pricing fresh fruits and vegetables, culinary herbs, bedding plants, fresh-cut flowers and other horticultural products.

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Pricing processed food products [2021]

Description

Setting a price for food products can be one of the hardest parts of running a processed food business. This fact sheet explores four issues to consider when pricing processed-food products.

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Pricing meat products : an introduction [2021]

Description

This fact sheet explores issues to consider when pricing meat products that are sold direct to market.

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Essentials of pricing [2021]

Description

A series of fact sheets on setting prices for food products.

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Study of local food demand in Alberta : consumer study report

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short... More ≫

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short section for community supported agriculture (CSA) box programs. The study also examined the preferred methods of communications with farmers or suppliers of local food, and the degree of consumer acceptance of local food as "food grown or made in Alberta."

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Alberta approved farmers’ markets : program guidelines [2016 edition]

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Pricing meat products : an introduction [2015]

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market,... More ≫

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market, there is a lot more involved. You also have to manage processing, packaging and delivery and think about consumer demand. How do you capture today’s great opportunities in selling direct to the consumer while making a profit? This fact sheet covers a very important piece of the puzzle: pricing your meat products.

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