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Marketing nutrition : a food processor’s guide to creating and applying healthy eating messages

Description

This workbook was created to show makers of healthy food products how to let their customers know about the healthfulness of their products. Disease, risk reduction and therapeutic claims can be... More ≫

Description

This workbook was created to show makers of healthy food products how to let their customers know about the healthfulness of their products. Disease, risk reduction and therapeutic claims can be challenging and time-consuming to develop. There are other options available for food makers wishing to educate their customers about the healthfulness of their products; food claims, nutrition claims and general health claims can all be used, if appropriate.

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