All Resources

The essentials of pricing [2009, 2017]

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up... More ≫

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up and established businesses. It’s an important task since the success of your business relies on your ability to make a profit.

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Methods to price your products [2017]

Description

Looks at the three main ways that sellers involved in direct marketing can set prices for their products: cost-based pricing, competition-based pricing, and customer-based pricing.

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Pricing processed food products [2016]

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the... More ≫

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target customer and the competition.

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Farm direct marketing eggs : what you need to know [2012]

Description

This fact sheet provides information about uninspected, ungraded eggs that must only be sold by the producer and cannot be sold by an intermediary. The eggs can only be sold to the end consumer... More ≫

Description

This fact sheet provides information about uninspected, ungraded eggs that must only be sold by the producer and cannot be sold by an intermediary. The eggs can only be sold to the end consumer and not to anyone who will use them as ingredients in products they will in turn sell to the end consumer.

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Information sheet : how to be a farmers’ market vendor [2010]

Description

This information sheet provides information to vendors and potential vendors on selling at farmers’ markets. The information contained within is directed at both food and non-food vendors with the... More ≫

Description

This information sheet provides information to vendors and potential vendors on selling at farmers’ markets. The information contained within is directed at both food and non-food vendors with the word “producer” being used to describe both types of vendors.

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Fresh vegetable market gardening industry

Description

The purpose of this fact sheet is to provide an objective overview of fresh vegetable market gardening in Alberta. This overview isn’t intended to be a substitute for individuals making their own... More ≫

Description

The purpose of this fact sheet is to provide an objective overview of fresh vegetable market gardening in Alberta. This overview isn’t intended to be a substitute for individuals making their own thorough assessment of the many key management issues that will determine the success of a market gardening enterprise.

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Developing a promotional plan [2008]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Direct marketing meats : getting started

Description

This fact sheet is intended for producers who are thinking about selling meat products directly to consumers. It addresses these critical issues: how food and public safety impact your production... More ≫

Description

This fact sheet is intended for producers who are thinking about selling meat products directly to consumers. It addresses these critical issues: how food and public safety impact your production and processing choices; where and how to sell your meat cuts; setting a fair and profitable price for your product; and questions to ask before engaging a processor.

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Direct marketing meats : selling meat at Alberta approved farmers' markets

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components... More ≫

Description

The purpose of this fact sheet series is to help producers and processors understand the key elements needed to manage a business. The fact sheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture. Farmers’ markets are the most common consumer direct marketing outlet for farm producers. Markets are located throughout Alberta and provide easy access to both producers and consumers. An internet address listing of farmers’ markets in Alberta is included in the links section of this fact sheet.

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