Publications

Higher ground : a tourism sector strategy

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's... More ≫

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's visitor economy reach $25 billion in yearly visitor expenditures by 2035. The strategy focuses on five key pillars of leadership and alignment, competitive product, people and careers, expansion of access, and Indigenous tourism to ensure that the provinces visitor economy reaches new heights.

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A pathway to growth : Alberta's tourism framework : 2013-2020

Description

The Alberta Tourism Framework presents a foundation for growing the tourism industry by developing a collaborative framework within Alberta’s tourism industry, unifying and focusing the efforts of... More ≫

Description

The Alberta Tourism Framework presents a foundation for growing the tourism industry by developing a collaborative framework within Alberta’s tourism industry, unifying and focusing the efforts of both private and public partners in the tourism industry to meet the needs of travellers.

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