Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively...
Description
Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively encourages entrepreneurial investment in traveler-focused development of innovative tourism experiences, destination renewal, and new destination areas through new collaborative partnerships with regions, communities and industry stakeholders. This approach will create and enhance traveler-focused experiences around the province by identifying and prioritizing areas holding high tourism value. Alberta Tourism, Parks and Recreation (TPR), in partnership with the Mighty Peace Tourist Association, completed a tourism investment opportunity assessment for the Mighty Peace Region. This collaborative initiative supports Alberta's Tourism Framework, and reflects the Government of Alberta's role in facilitating access to capital for the tourism industry. The assessment is considered high-level in...