Publications

Alberta approved farmers’ markets : program guidelines

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Promoting your Alberta approved farmers' market [2022]

Description

Provides information on promoting an Alberta approved farmers’ market.

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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Study of local food demand in Alberta : consumer study report

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short... More ≫

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short section for community supported agriculture (CSA) box programs. The study also examined the preferred methods of communications with farmers or suppliers of local food, and the degree of consumer acceptance of local food as "food grown or made in Alberta."

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Alberta approved farmers’ markets : program guidelines [2016 edition]

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Direct marketing profits : business performance tools in an Alberta cheese production & marketing enterprise

Description

This fact sheet provides specialized economic information on establishing and operating a start up cheese production and marketing enterprise. This information was generated by a group of cheese... More ≫

Description

This fact sheet provides specialized economic information on establishing and operating a start up cheese production and marketing enterprise. This information was generated by a group of cheese processors who arrived at a consensus of opinion on investment, production, marketing requirements, costs and revenues associated with developing a viable cheese enterprise.

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Direct marketing profits : business performance tools in an Alberta direct market beef enterprise

Description

This fact sheet provides specialized economic information on establishing and operating a direct market beef enterprise. This information was generated by a group of producers/marketers who... More ≫

Description

This fact sheet provides specialized economic information on establishing and operating a direct market beef enterprise. This information was generated by a group of producers/marketers who arrived at a consensus of opinion on investment, production, marketing requirements, costs and revenues associated with developing a viable direct market beef enterprise.

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