Publications
Search a listing of Government of Alberta publications.
Views: 373
Updated
August 1, 2017
Description
Looks at the three main ways that sellers involved in direct marketing can set prices for their products: cost-based pricing, competition-based pricing, and customer-based pricing.
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Views: 1656
Updated
May 1, 2017
Description
Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short...
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Views: 279
Updated
August 1, 2016
Description
The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used...
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Views: 306
Updated
August 1, 2016
Description
This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the...
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Views: 7
Updated
February 1, 2016
Description
The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that...
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Views: 263
Updated
July 1, 2015
Description
Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market,...
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Views: 215
Updated
September 1, 2013
Description
Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of...
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Views: 312
Updated
June 1, 2013
Description
This fact sheet outlines some common challenges and provides resources to help farmers better determine their readiness to sell to schools and institutions. This market channel may be of greater...
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Views: 297
Updated
June 1, 2013
Description
This fact sheet discusses some of the basic components and strategies of farm direct marketing agricultural products and services.
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Views: 286
Updated
January 1, 2013
Description
The purpose of this fact sheet is to introduce producers to the food service industry and the needs of their buyers. It outlines the elements for creating successful business relationships.