Publications

Higher ground : a tourism sector strategy

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's... More ≫

Description

To support a growing visitor economy, Alberta has launched a long-term provincial tourism strategy to share Alberta's story and history with the world. The tourism strategy will help Alberta's visitor economy reach $25 billion in yearly visitor expenditures by 2035. The strategy focuses on five key pillars of leadership and alignment, competitive product, people and careers, expansion of access, and Indigenous tourism to ensure that the provinces visitor economy reaches new heights.

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