Publications

Alberta approved farmers’ markets : program guidelines

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Promoting your Alberta approved farmers' market [2022]

Description

Provides information on promoting an Alberta approved farmers’ market.

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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Pricing horticulture products [2021]

Description

This factsheet explores four issues to consider when pricing fresh fruits and vegetables, culinary herbs, bedding plants, fresh-cut flowers and other horticultural products.

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Pricing meat products : an introduction [2021]

Description

This factsheet explores issues to consider when pricing meat products that are sold direct to market.

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Pricing processed food products [2021]

Description

Setting a price for food products can be one of the hardest parts of running a processed food business. This factsheet explores four issues to consider when pricing processed-food products.

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Essentials of pricing [2021]

Description

A series of factsheets on setting prices for food products.

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The essentials of pricing [2009, 2017]

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up... More ≫

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up and established businesses. It’s an important task since the success of your business relies on your ability to make a profit.

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