Publications

Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Pricing horticulture products [2021]

Description

This fact sheet explores four issues to consider when pricing fresh fruits and vegetables, culinary herbs, bedding plants, fresh-cut flowers and other horticultural products.

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Pricing processed food products [2021]

Description

Setting a price for food products can be one of the hardest parts of running a processed food business. This fact sheet explores four issues to consider when pricing processed-food products.

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Pricing meat products : an introduction [2021]

Description

This fact sheet explores issues to consider when pricing meat products that are sold direct to market.

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Essentials of pricing [2021]

Description

A series of fact sheets on setting prices for food products.

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The essentials of pricing [2009, 2017]

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up... More ≫

Description

You have worked hard to test, develop and package a unique line of products. Now it’s time to set prices for all your products. Setting a price for products is a challenging job for both start-up and established businesses. It’s an important task since the success of your business relies on your ability to make a profit.

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Methods to price your products [2017]

Description

Looks at the three main ways that sellers involved in direct marketing can set prices for their products: cost-based pricing, competition-based pricing, and customer-based pricing.

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Pricing processed food products [2016]

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the... More ≫

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target customer and the competition.

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