Publications

Pricing horticulture products [1999, 2016]

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used... More ≫

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture.

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Pricing processed food products [2016]

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the... More ≫

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target customer and the competition.

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Alberta approved farmers’ markets : program guidelines [2016 edition]

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Farmers’ market manager training [2015]

Description

An important factor in the overall success of a farmers' market is the skills and knowledge of the Market Manager. With the development of this training manual, Alberta Agriculture and Rural... More ≫

Description

An important factor in the overall success of a farmers' market is the skills and knowledge of the Market Manager. With the development of this training manual, Alberta Agriculture and Rural Development is committed to ensuring that approved farmers' market managers have the basic information they need in order to succeed in their roles. As stated in the Approved Farmers' Market Program Guidelines, market manager training is mandatory for all market managers within one year of becoming a manager of an approved farmers' market. This online resource will enable all managers to meet that requirement.

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Promoting your Alberta approved farmers' market [2013]

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of... More ≫

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of “build it and they will come.”

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Local market expansion project. Alternative agricultural markets in Alberta, 2012 report

Description

In 2004, Alberta Agriculture and Rural Development (established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their... More ≫

Description

In 2004, Alberta Agriculture and Rural Development (established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their growth potential. The study was repeated in 2008 for three of the sectors. This 2012 report represents the third tracking study in the series, monitoring two of the original markets – farmers' markets and farm retail – and establishing baselines for two new ones – restaurants chosen because they serve food made from Alberta ingredients and community-supported agriculture or community-shared agriculture box programs.

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Alternative agricultural markets in Alberta, 2012 : executive summary

Description

In 2004, Alberta Agriculture and Rural Development established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their... More ≫

Description

In 2004, Alberta Agriculture and Rural Development established a baseline estimate of the value of five alternative market sectors for agricultural products and services and investigated their growth potential. The study was repeated in 2008 for three of the sectors. This 2012 report represents the third tracking study in the series, monitoring two of the original markets – farmers' markets and farm retail – and establishing baselines for two new ones – restaurants chosen because they serve food made from Alberta ingredients and community-supported agriculture or community-shared agriculture box programs.

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Farm direct marketing eggs : what you need to know [2012]

Description

This fact sheet provides information about uninspected, ungraded eggs that must only be sold by the producer and cannot be sold by an intermediary. The eggs can only be sold to the end consumer... More ≫

Description

This fact sheet provides information about uninspected, ungraded eggs that must only be sold by the producer and cannot be sold by an intermediary. The eggs can only be sold to the end consumer and not to anyone who will use them as ingredients in products they will in turn sell to the end consumer.

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Information sheet : how to be a farmers’ market vendor [2010]

Description

This information sheet provides information to vendors and potential vendors on selling at farmers’ markets. The information contained within is directed at both food and non-food vendors with the... More ≫

Description

This information sheet provides information to vendors and potential vendors on selling at farmers’ markets. The information contained within is directed at both food and non-food vendors with the word “producer” being used to describe both types of vendors.

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Local market expansion project. Alternative agricultural markets in Alberta, 2008 report

Description

Reports findings of a study conducted in 2008 to obtain information on four alternative market sectors for agricultural products and services: farmers’ markets, farm retail, farm activities, and... More ≫

Description

Reports findings of a study conducted in 2008 to obtain information on four alternative market sectors for agricultural products and services: farmers’ markets, farm retail, farm activities, and the local food movement. The purpose of the study was two-fold: to obtain current information on each alternative market, including growth over the period from 2004 to 2008, along with continuing growth potential; and to obtain benchmark information on the proportion of these alternative markets that is made up of Alberta grown or made foods and to investigate Alberta consumers’ perceptions of local food.

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