Publications

Methods to price your products [2017]

Description

Looks at the three main ways that sellers involved in direct marketing can set prices for their products: cost-based pricing, competition-based pricing, and customer-based pricing.

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Study of local food demand in Alberta : consumer study report

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short... More ≫

Description

Reports on a project to assess the demand for local food available in Alberta through farmers’ markets, farm retail and restaurants offering locally-sourced ingredients. Also includes a short section for community supported agriculture (CSA) box programs. The study also examined the preferred methods of communications with farmers or suppliers of local food, and the degree of consumer acceptance of local food as "food grown or made in Alberta."

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Pricing horticulture products [1999, 2016]

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used... More ≫

Description

The purpose of this factsheet series is to help producers and processors understand the key elements needed to manage a business. The factsheets also discuss some of the essential components used to develop a business plan and assess the profitability of a business venture.

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Pricing processed food products [2016]

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the... More ≫

Description

This fact sheet looks at ways to determine the right price to charge for food products. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target customer and the competition.

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Alberta approved farmers’ markets : program guidelines [2016 edition]

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that... More ≫

Description

The Alberta Approved Farmers’ Market Program creates an operational framework that provides direction and guidance to approved farmers’ markets in Alberta. The Program requirements ensure that Alberta approved farmers’ markets are meeting minimum operational requirements.

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Pricing meat products : an introduction [2015]

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market,... More ≫

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market, there is a lot more involved. You also have to manage processing, packaging and delivery and think about consumer demand. How do you capture today’s great opportunities in selling direct to the consumer while making a profit? This fact sheet covers a very important piece of the puzzle: pricing your meat products.

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Promoting your Alberta approved farmers' market [2013]

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of... More ≫

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of “build it and they will come.”

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Selling local food directly to institutions and schools

Description

This fact sheet outlines some common challenges and provides resources to help farmers better determine their readiness to sell to schools and institutions. This market channel may be of greater... More ≫

Description

This fact sheet outlines some common challenges and provides resources to help farmers better determine their readiness to sell to schools and institutions. This market channel may be of greater interest to commodity producers than farm direct operators as profit margins are typically less than in other direct-to-consumer marketing channels.

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Farm direct marketing for rural producers

Description

This fact sheet discusses some of the basic components and strategies of farm direct marketing agricultural products and services.

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Developing a promotional plan [2008]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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