Publications

Promoting your Alberta approved farmers' market [2022]

Description

Provides information on promoting an Alberta approved farmers’ market.

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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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Promoting your Alberta approved farmers' market [2013]

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of... More ≫

Description

Before anyone can shop at a farmers’ market, they must be aware that the market exists. Getting the word out about a market takes time, careful planning and effort. It is not simply a matter of “build it and they will come.”

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