Publications

A study of western Canadian market potential to visit the Canadian Badlands : quantitative research, report

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive... More ≫

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive understanding of current travel patterns and preferences, knowledge and perceptions of the region and interest in the experiences, attractions and activities it has to offer. Current and potential market size was estimated.

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A study of western Canadian market potential to visit the Canadian Badlands : exploratory qualitative research

Description

The primary purpose of the research is to provide an in-depth and comprehensive understanding of Canadian regional market travelers who might visit the Canadian Badlands.

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