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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Opportunity analysis Alberta co-packing sector : external report

Description

Reports the findings of an opportunity analysis of Alberta's co-packing sector. The analysis was conducted to determine the viability of co-packing and to identify considerations and examples for... More ≫

Description

Reports the findings of an opportunity analysis of Alberta's co-packing sector. The analysis was conducted to determine the viability of co-packing and to identify considerations and examples for successful co-packing businesses and recommendations on effective business models to foster growth in the food, natural health and personal care sectors in Alberta. This analysis includes a literature review of the impact co-packing services have on small to medium-sized businesses and fourteen interviews with co-packers and stakeholders conducted from January to March 2020. The opportunity analysis has been sorted into three sections: an overview of the North American and Alberta co-packing industry, the considerations for viable business models and best practices, and resources and supports.

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Market research [2021]

Description

This fact sheet explains the importance that market research can play in helping a business make informed business decisions.

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