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Economic Development, Trade and Tourism annual report

Description

The annual report of the ministry of Economic Development, Trade and Tourism contains financial information of the ministry and a comparison of actual performance results to desired results set... More ≫

Description

The annual report of the ministry of Economic Development, Trade and Tourism contains financial information of the ministry and a comparison of actual performance results to desired results set out in the ministry business plan, which was published as part of the previous year's budget. The report also includes financial statements for the entities making up the ministry and for which the minister is responsible.

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A new visitor services model for Alberta : engaging visitors in an era of technology

Description

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new... More ≫

Description

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new visitor services model supports the principles of convenient, relevant and innovative multi-channel access for visitors; maximization of economic benefits; use of the right tools and resources; and collaboration amongst stakeholders.

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Visiting friends and relatives in Alberta study (2016) : quantitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the second phase of the research project, which consisted of an online panel survey conducted among over 2,000 Canadians aged 18 years and older that have hosted VFR for at least one night in the past two years.

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Visiting friends and relatives in Alberta study (2016) : qualitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past two years.

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