Alberta is a world-class tourist destination, attracting over 33 million visits that contributed to more than 7 billion dollars to our economy in 2012. With vibrant and modern urban cities,...
Description
Alberta is a world-class tourist destination, attracting over 33 million visits that contributed to more than 7 billion dollars to our economy in 2012. With vibrant and modern urban cities, four-season destinations and a diversity of iconic attractions, Alberta offers many lucrative tourism opportunities in a destination that must be experienced. Alberta's Tourism Framework supports and focuses the tourism industry by creating compelling, authentic tourism experiences that will grow Alberta as a leading tourism destination. It actively encourages
entrepreneurial investment in travellerfocused development of innovative tourism experiences, destination renewal, and new destination areas through new collaborative partnerships with regions, communities and industry stakeholders. This approach will create and enhance traveller-focused experiences around the province by identifying and prioritizing areas holding
high tourism value.