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Potential demand for rural vacation experiences in Alberta by residents of Alberta : quantitative research

Description

The potential of urban Albertans to participate in rural vacation experiences in the province was explored quantitatively in this study through a survey of 2,391 panel members who had taken a... More ≫

Description

The potential of urban Albertans to participate in rural vacation experiences in the province was explored quantitatively in this study through a survey of 2,391 panel members who had taken a discretionary leisure trip in the past two years.

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Potential demand for rural vacation experiences in Alberta by residents of Alberta : exploratory qualitative research

Description

This study was undertaken to explore the perceptions that young adult households, family households, and older adult households residing in Alberta’s urban areas have of the rural vacation... More ≫

Description

This study was undertaken to explore the perceptions that young adult households, family households, and older adult households residing in Alberta’s urban areas have of the rural vacation experiences available in the province. Using a qualitative approach, 12 focus groups were held with Albertans residing in urban areas of the province. The study and this report start to gather information that can eventually be used to inform marketing and product development strategies and plans that will resonate with the target audiences within the province.

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