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A new visitor services model for Alberta : engaging visitors in an era of technology

Description

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new... More ≫

Description

The vision for this model in Alberta is to inform, inspire and influence visitors to maximize their travel experiences and to help grow the tourism economy in all regions of Alberta. The new visitor services model supports the principles of convenient, relevant and innovative multi-channel access for visitors; maximization of economic benefits; use of the right tools and resources; and collaboration amongst stakeholders.

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Visiting friends and relatives in Alberta study (2016) : quantitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the second phase of the research project, which consisted of an online panel survey conducted among over 2,000 Canadians aged 18 years and older that have hosted VFR for at least one night in the past two years.

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Visiting friends and relatives in Alberta study (2016) : qualitative report for Alberta Culture and Tourism

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta... More ≫

Description

Visiting friends and relatives (VFR) represent a considerable share of all tourism in Alberta. However knowledge of this market is limited. Alberta Culture and Tourism and Travel Alberta contracted TNS Canada to research this market, to gain a better understanding of VFR travel in order to leverage this market to its full potential and optimize marketing strategies. This report presents findings of the first phase of the research project, which involved focus groups among Albertans who have hosted at least one friend or relative in the past two years.

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Central Alberta Economic Partnership region : tourism investment opportunity assessment : tourism opportunity prospectuses

Description

The central goal of this project is to complete a tourism investment opportunity assessment of the Central Alberta Economic Partnership region with a particular focus on opportunities that can be... More ≫

Description

The central goal of this project is to complete a tourism investment opportunity assessment of the Central Alberta Economic Partnership region with a particular focus on opportunities that can be pursued by private developers and investors in the next one to three years.

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Tourism opportunities assessment SouthGrow Alberta : individual investment packages

Description

Identifies land-based commercial tourism development opportunities in the Alberta SouthGrow market area during the study time frame of January to April 2015.

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