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A study of western Canadian market potential to visit the Canadian Badlands : quantitative research, report

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive... More ≫

Description

This study was an investigation of western Canadian market potential for the Canadian Badlands, a recently defined tourism region in southeast Alberta. Its intent was to provide a comprehensive understanding of current travel patterns and preferences, knowledge and perceptions of the region and interest in the experiences, attractions and activities it has to offer. Current and potential market size was estimated.

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A study of western Canadian market potential to visit the Canadian Badlands : exploratory qualitative research

Description

The primary purpose of the research is to provide an in-depth and comprehensive understanding of Canadian regional market travelers who might visit the Canadian Badlands.

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Fixed roof accommodation study : Canadian Badlands, Alberta

Description

This report was commissioned to analyze whether tourism visitation in the Canadian Badlands Region is being constrained by the fixed roof accommodation capacity in the region. The objective of the... More ≫

Description

This report was commissioned to analyze whether tourism visitation in the Canadian Badlands Region is being constrained by the fixed roof accommodation capacity in the region. The objective of the study was to identify the nature of the constraints (quantity, quality, economic viability, distribution) relative to the visitation patterns in the region, and provide recommendations to alleviate these constraints and enhance the economic viability of the tourism industry throughout the region.

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