Description
The native plant industry in Alberta has been in existence since the 1970s. Interest in the industry has grown along with increased public awareness about the need to protect the natural environment and also with changes in land management policies by public agencies. This has also led to increased demand for information on growing and marketing of native plants. The objective of this project was to complete a market assessment of the native plant industry in the western Canadian provinces by collecting the following information: seed sources, current market demand and future production of native plant materials, the geographical areas where the plant material is used, the market value of the industry, species in demand, the original genetic source of native plant material, and obstacles affecting the industry.