All Resources

Selling food online : e-commerce - expanding market options

Description

Provides an overview of Canadian trends in e-commerce and offers guidance to support individuals and companies interested in selling food products online.

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Growing your market : making your sales pitch

Description

Describes the importance of an effective sales pitch for agricultural and food producers to grab the attention of retail buyers and initiate action to begin the sales process and gain access to... More ≫

Description

Describes the importance of an effective sales pitch for agricultural and food producers to grab the attention of retail buyers and initiate action to begin the sales process and gain access to their market channel.

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Growing your market : selling into food service

Description

Describes the food service market as a market channel for selling food and beverage products, and things to consider before entering the market. Food service, defined as any meal prepared away... More ≫

Description

Describes the food service market as a market channel for selling food and beverage products, and things to consider before entering the market. Food service, defined as any meal prepared away from home, represents a diverse marketplace for food and beverage products

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Pricing meat products : an introduction [2021]

Description

This factsheet explores issues to consider when pricing meat products that are sold direct to market.

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Consumer corner [2009-2020]

Description

Consumer Corner is a vehicle to share consumer trends related to the agri-food industry with Alberta’s agriculture and food industry, Department staff, and the general public. This information... More ≫

Description

Consumer Corner is a vehicle to share consumer trends related to the agri-food industry with Alberta’s agriculture and food industry, Department staff, and the general public. This information will help people working in the food industry to develop effective marketing strategies, reduce the risk associated with product development and innovation, and proactively respond to consumers’ needs.

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Promoting your food product : social media for food entrepreneurs

Description

This factsheet provides information on promoting your food product through social media and some examples of the current platforms. As well the factsheet provides tips and resources.

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Pricing meat products : an introduction [2015]

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market,... More ≫

Description

Direct marketing your meat products is a big change in focus for many producers. With a commodity-based approach, selling your finished animal is the last step. When you sell direct to market, there is a lot more involved. You also have to manage processing, packaging and delivery and think about consumer demand. How do you capture today’s great opportunities in selling direct to the consumer while making a profit? This fact sheet covers a very important piece of the puzzle: pricing your meat products.

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