All Resources

Growing your market : selling into food service

Description

Describes the food service market as a market channel for selling food and beverage products, and things to consider before entering the market. Food service, defined as any meal prepared away... More ≫

Description

Describes the food service market as a market channel for selling food and beverage products, and things to consider before entering the market. Food service, defined as any meal prepared away from home, represents a diverse marketplace for food and beverage products

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Selling your food product

Description

This infographic provides a visual of the main components required to build a sell sheet for a food product. Each component has a description of what to include. Also included are links to sell... More ≫

Description

This infographic provides a visual of the main components required to build a sell sheet for a food product. Each component has a description of what to include. Also included are links to sell sheet examples and tools. Along with Labelling Your Food Product and Pricing Your Food Product, this set of infographics is meant to assist agri-food businesses in getting their products into the marketplace.

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Distribution logistics

Description

This collection of four fact sheets presents innovative thinking and practical tips to help agricultural food producers and processors transport their goods to market.

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Labelling your food product

Description

This infographic provides a visual overview of the main components required on a food product label, along with a description of each requirement. Also included are links to labelling resources... More ≫

Description

This infographic provides a visual overview of the main components required on a food product label, along with a description of each requirement. Also included are links to labelling resources and tools. Along with Selling Your Food Product and Pricing Your Food Product, this set of infographics is meant to assist agri-food businesses in getting their products into the marketplace.

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Agriculture business alternatives [2021]

Description

The Agriculture Business Alternatives fact sheets are designed to assist those looking to start a new agriculture or food business.

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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Market research [2021]

Description

This fact sheet explains the importance that market research can play in helping a business make informed business decisions.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Explained in brief : value-added industries

Description

Presents a high-level overview of value-added industries in the agri-food industry, namely food and beverage manufacturing in Alberta.

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Marketing essentials

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and... More ≫

Description

To succeed, any business must make its products or services known to potential buyers. Business owners will learn how to define their target audience, convey the key benefits they are selling and prepare to create marketing materials.

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