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European segmentation study Alberta summary

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather... More ≫

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather grassroots insights to shape the quantitative survey, as well as to give context to its results, focus groups were conducted among U.K., French and German travellers. This report focuses on the most relevant data for Alberta from the three European studies.

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The Canadian market for hikers, climbers & paddlers in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hikers, climbers & paddlers; archaeological & palaeontological tourists; and Aboriginal culture tourists. This profile describes hikers, climbers & paddlers.

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The Canadian market for aboriginal culture tourism experiences in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hikers, climbers & paddlers; archaeological & palaeontological tourists; and Aboriginal culture tourists. This profile describes Aboriginal culture tourists.

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The Canadian market for cultural tourism in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of Canadian tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hikers, climbers & paddlers; archaeological & palaeontological tourists; and Aboriginal culture tourists. This profile describes cultural tourists.

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Market potential for regional visitors to Jasper in the fall, winter and spring seasons

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a... More ≫

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a destination in key target areas of Alberta's regional market.

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