All Resources

Farmers’ market manager training : Level 1

Description

This training manual: contains information about the Alberta Approved Farmers' Market Program; discusses the minimum requirements of approved farmers' markets; describes the roles of the various... More ≫

Description

This training manual: contains information about the Alberta Approved Farmers' Market Program; discusses the minimum requirements of approved farmers' markets; describes the roles of the various stakeholders, including the market manager; and outlines the legislation and regulations which impact vendors selling at farmers' markets and the expectation for the market manager in enforcing compliance with legislation. Appendices identified in the manual are published separately - see https://www.alberta.ca/resources-for-farmers-market-managers.aspx for a complete set of links.

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Developing a promotional plan [2021]

Description

Developed to support businesses in the agri-food industry, this information sheet discusses how to create a product image for your goods and how to incorporate this image into a promotion package.

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Methods to price your products [2021]

Description

Describes cost-based pricing, competition-based pricing, and customer-based pricing as the three main ways that sellers set prices for their products.

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Pricing horticulture products [2021]

Description

This factsheet explores four issues to consider when pricing fresh fruits and vegetables, culinary herbs, bedding plants, fresh-cut flowers and other horticultural products.

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Pricing processed food products [2021]

Description

Setting a price for food products can be one of the hardest parts of running a processed food business. This factsheet explores four issues to consider when pricing processed-food products.

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Essentials of pricing [2021]

Description

A series of factsheets on setting prices for food products.

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Evaluating your Alberta approved farmers' market [2020]

Description

This publication is meant to help in the evaluation of a farmers' market, to identify areas of improvement and enable market growth. All aspects of a farmers' market are covered, including... More ≫

Description

This publication is meant to help in the evaluation of a farmers' market, to identify areas of improvement and enable market growth. All aspects of a farmers' market are covered, including operations, revenue, vendors, management, board of directors or advisory committee, the sponsor and customers.

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Sunnygirl logo usage guidelines

Description

Guidelines for using the Sunnygirl logo, the official mark or logo for Alberta Agriculture and Forestry approved farmers’ markets.

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Alberta approved farmers' market rules

Description

This resource is intended to be used as a reference when market organizers are developing rules for their farmers’ market. It provides broad topic areas for consideration.

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Field notes

Description

Field Notes is the quarterly e-newsletter of Explore Local. It targets producers who are currently selling or who are interested in selling through local market channels - farmers' markets,... More ≫

Description

Field Notes is the quarterly e-newsletter of Explore Local. It targets producers who are currently selling or who are interested in selling through local market channels - farmers' markets, u-picks, on-farm retail, community shared agriculture, ag tourism operations with a food component, or selling directly to restaurants. The newsletter contains project spotlights, tips on how to improve your local market business, upcoming events and contacts.

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