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European segmentation study Alberta summary

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather... More ≫

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather grassroots insights to shape the quantitative survey, as well as to give context to its results, focus groups were conducted among U.K., French and German travellers. This report focuses on the most relevant data for Alberta from the three European studies.

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