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Branding Alberta : online brand test research results

Description

The purpose of the study was to confirm the indications from the qualitative research phase, using a larger, more robust sample.

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Qualitative research findings : branding Alberta message testing groups

Description

This report summarizes the results of a series of focus groups testing messages and branding for the Government of Alberta. It is based on a series of 16 mini focus groups conducted in January, 2009.

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Qualitative research findings : branding Alberta : discovery phase

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative... More ≫

Description

This report is based on a comprehensive wave of focus groups across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Quantitative research findings : branding Alberta : discovery phase

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand... More ≫

Description

This report is based on three surveys across Alberta, Canada and the United States. The primary purpose of the research was to help support the Branding Alberta initiative to develop a brand strategy for Alberta that will reinforce a positive, meaningful image of Alberta and increase awareness of Alberta as a great place to live, work, play and invest.

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Alberta Government : July 2008 provincial image and issue survey

Description

Presents the results of the Alberta Government's portion of a larger telephone survey, conducted by Innovative Research Group, Inc. This survey assessed Albertans' opinions about Alberta's image,... More ≫

Description

Presents the results of the Alberta Government's portion of a larger telephone survey, conducted by Innovative Research Group, Inc. This survey assessed Albertans' opinions about Alberta's image, oil sands, carbon capture and storage, and the performance of the federal and provincial governments on oil sands.

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Issues custom survey

Description

Presents the results of the telephone survey of 623 adults in Alberta, 18 years and older conducted from December 8 to 14, 2007.

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Planning for growth in the capital region-key findings deck

Description

Presents the results of the telephone survey of approximately 600 Albertans in the Capital Region, 18 years and older conducted from November 21 to 25, 2007. Exactly 200 respondents were surveyed... More ≫

Description

Presents the results of the telephone survey of approximately 600 Albertans in the Capital Region, 18 years and older conducted from November 21 to 25, 2007. Exactly 200 respondents were surveyed the first night, and 100 each subsequent night.

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Royalty review rolling poll : tracking graphs

Description

This telephone survey looked at Albertans' opinions on the province's royalty review and new royalty plan.

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Highlights from April polling, April 20, 2006

Description

Presents findings of a telephone survey conducted in April 2016 by NRG Research Group to assess Albertans' understanding of and support for the Third Way healthcare policy framework.

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Alberta strategic research, March, 2006

Description

Reports on a a province-wide public survey of the opinions of Albertans on a variety of topics, conducted on behalf of the government in March, 2006.

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