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European segmentation study Alberta summary

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather... More ≫

Description

Presents the findings of research conducted on behalf of the Canadian Tourism Commission to investigate the state of tourism travel to Canada from various European countries. In order to gather grassroots insights to shape the quantitative survey, as well as to give context to its results, focus groups were conducted among U.K., French and German travellers. This report focuses on the most relevant data for Alberta from the three European studies.

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The American market for hunting in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hunters; and archaeological experiences tourists. This profile describes hunters.

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The American market for cultural tourism in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hunters; and archaeological experiences tourists. This profile describes cultural tourists.

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The American market for fairs & festivals tourism in Alberta : a special analysis of the 2006 Travel Activities and Motivation Survey (TAMS)

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey:... More ≫

Description

Alberta Tourism, Parks, Recreation and Culture commissioned a set of American tourist profiles based on activity-based sectors identified in the 2006 Travel Activities and Motivation Survey: cultural tourists; fairs & festivals tourists; hunters; and archaeological experiences tourists. This profile describes fairs & festivals tourists.

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Market potential for regional visitors to Jasper in the fall, winter and spring seasons

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a... More ≫

Description

This report presents the findings of a study on the market potential for visitors to Jasper in the fall, winter and spring seasons. The information is intended to assist marketing Jasper as a destination in key target areas of Alberta's regional market.

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Travel activities and motivations of Canadian residents : an overview

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits... More ≫

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits of Canadians and Americans. The survey provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns. This report deals only with the travel patterns and attitudes of Canadians who were surveyed.

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Travel activities and motivations of U.S. residents : an overview

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits... More ≫

Description

This report is based on the 2006 Travel Activities and Motivations Survey (TAMS), which was conducted between January and June 2006 and which examined the recreational activities and travel habits of Canadians and Americans. The survey provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns. This report deals only with the travel patterns and attitudes of Americans who were surveyed.

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